In this week's North American Ag Spotlight we share an episode of the Rural Sales Show, hosted by St. John Craner of Agrarian, based in New Zealand. St. John invited Chrissy on the show to discuss marketing automation, and how it can be leveraged in agriculture based companies. They also discuss how important it is to have a strategic plan when exhibiting at farm shows. so you're actually generating customers not just spending money.
St John has over 25 years of corporate sales and marketing agency experience in the UK, Australia, and New Zealand working for the likes of McCann Erickson, Young & Rubicam and Westpac. He comes from a farming family in the UK and is a Lincoln University Kellogg scholar.
His current focus is in sales coaching, helping rural companies and agribusinesses bridge the gap between sales and marketing with an emphasis on supporting the buyer’s buying process (learning to speak the buyer’s language) vs traditional, self-serving selling. Though he has mastered the rural sales space, St John’s expertise in teaching sales teams world-wide how human-centered psychology changes the selling process is universally applicable. St John has advised leading agribusiness companies such as John Deere, Vodafone, Bayer, DeLaval, DLF Seeds, Gallagher and World Wide Sires.
Agrarian is New Zealand’s most trusted rural sales and marketing training company, dedicated exclusively to the business of agribusiness. Agrarians help agribusiness grow using digital strategies, marketing campaigns, sales training, and farmer panel research. This positions them better in their marketplace to uphold margin and sell more products for more revenue to more customers more of the time.
Learn more at - https://www.agrarian.co.nz
Free How To Succeed In Rural Sales ebook - www.ruralsalessuccess.com
Rural Sales Training Calculator - https://www.agrarian.co.nz/rural-sales-training-calculator
St. John Craner - www.linkedin.com/in/stjohncraner
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This episode is sponsored by Fastline - A LEADER IN FARM EQUIPMENT FOR SALE
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