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SPECIAL: The Rural Sales Show - Automating Your Rural Marketing with Chrissy Wozniak



In this week's North American Ag Spotlight we share an episode of the Rural Sales Show, hosted by St. John Craner of Agrarian, based in New Zealand. St. John invited Chrissy on the show to discuss marketing automation, and how it can be leveraged in agriculture based companies. They also discuss how important it is to have a strategic plan when exhibiting at farm shows. so you're actually generating customers not just spending money.


St John has over 25 years of corporate sales and marketing agency experience in the UK, Australia, and New Zealand working for the likes of McCann Erickson, Young & Rubicam and Westpac. He comes from a farming family in the UK and is a Lincoln University Kellogg scholar.


His current focus is in sales coaching, helping rural companies and agribusinesses bridge the gap between sales and marketing with an emphasis on supporting the buyer’s buying process (learning to speak the buyer’s language) vs traditional, self-serving selling. Though he has mastered the rural sales space, St John’s expertise in teaching sales teams world-wide how human-centered psychology changes the selling process is universally applicable. St John has advised leading agribusiness companies such as John Deere, Vodafone, Bayer, DeLaval, DLF Seeds, Gallagher and World Wide Sires.


Agrarian is New Zealand’s most trusted rural sales and marketing training company, dedicated exclusively to the business of agribusiness. Agrarians help agribusiness grow using digital strategies, marketing campaigns, sales training, and farmer panel research. This positions them better in their marketplace to uphold margin and sell more products for more revenue to more customers more of the time.


Free How To Succeed In Rural Sales ebook - www.ruralsalessuccess.com


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North American Ag is devoted to highlighting the people & companies in agriculture who impact our industry and help feed the world. Subscribe at https://northamericanag.com


This episode is sponsored by Fastline - A LEADER IN FARM EQUIPMENT FOR SALE


Want to hear the stories of the ag brands you love and the ag brands you love to hate? Hear them at https://whatcolorisyourtractor.com


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