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Insight into 2024 Farm Equipment Sales

In this week's North American Ag Spotlight Chrissy Wozniak talks to Curt Blades, Senior Vice President of Industry Sectors & Product Leadership at the Association of Equipment Manufacturers about trends in farm equipment sales.

In the ever-evolving landscape of agriculture, staying ahead of trends is crucial. Understanding shifts in the market, especially regarding agricultural equipment, is essential for farmers, manufacturers, and industry professionals alike. Curt Blades, with a background rooted in marketing, business development, and leadership, offers insights into these trends. Hailing from Des Moines, Iowa, Curt is deeply committed to driving innovation and progress within the industry.

Blades, who comes from a farming background, is the perfect guide through the complexities of agricultural equipment sales. With a career dedicated to innovation and technology within the agricultural space, his journey reflects a deep understanding of the industry's intricacies.

In this episode, Curt Blades discusses the March 2024 AG tractor combined sales report, providing valuable insights into the current market trends. He highlighted the significance of the recent increase in unit sales of 100-plus horsepower AG tractors in the US, indicating an overall optimism for the long-term value of agriculture.

According to Blades, the sales of tractors above 100 horsepower, often used as true row crop tractors, saw a notable increase, pointing towards farmers' confidence in the future of agriculture. This optimism is in stark contrast to the softness observed in other segments of the market, such as small tractors, shore tractors, and compact utilities.

Blades emphasized the importance of understanding historical sales data to recognize clear trends, for example how tractor sales often correlate with corn prices, offering valuable insights into market behavior. Moreover, he shed light on the contrast between US and Canadian sales figures, showing similar trends in both markets.

Despite potential challenges like global economic instability, Blades remains optimistic about the long-term stability of the agriculture industry. He believes that the future of agriculture lies in innovation and sustainability, with farmers playing a crucial role in embracing these changes.

Looking ahead, Blades discussed strategies for manufacturers to capitalize on growing demands. He emphasized the need for manufacturers to manage their supply chains effectively, ensuring resilience and efficiency. He also highlighted the role of technology and innovation in driving operational efficiencies for farmers.

As the agricultural industry continues to evolve, insights from experts like Curt Blades provide valuable guidance for navigating market trends and making informed decisions. With a focus on innovation and sustainability, the future of agriculture looks promising, driven by advancements in technology and a commitment to progress.

To learn more about Curt Blades and his work, visit the Association of Equipment Manufacturers (AEM) website at


This episode is sponsored by INTENT - Collect and interpret geospatial agronomic data with speed, precision, and scale. Learn more at

Don't just thank a farmer, pray for one too!

Curt Blades


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