top of page

Discover Advances in Agriculture Robotics & Autonomy at FIRA USA 2023!

In this week's North American Ag Spotlight Chrissy Wozniak sits down with Gwendoline Legrand of FIRA USA to hear about the highlights of this year's conference. Building on the success of last year's show, Gwen talks about the venue change, the live agriculture robotics and autonomous machinery demos, and the topics to be covered by speakers and panelists throughout the three day event.

Since 2016, FIRA has established itself as the leading event for professionals in the agricultural robotics sector. Launched and organized since then by Naïo Technologies, FIRA is now carried out by the association GOFAR – Global Organization for Agricultural Robotics. An independent organization emerged to make the voice of the sector ring out and develop a promotional component that is lacking in the existing structures. This was the preamble to the creation of GOFAR in 2019 by Axema and Naïo Technologies, with the participation of RobAgri to the Executive Board as a member and the entrance of Capagro as treasorier in 2020.

The GOFAR non-profit organization undertakes to promote and develop the agricultural robotics sector at international level. Like Robagri, whose objective is to facilitate the technical development of agricultural robots, GOFAR meets the increasing need for visibility and networking of the agricultural robotics sector.

GOFAR therefore aims to organize the meeting between the relevant stakeholders, and to support them by taking an active part in the development of the agricultural robotics market, implementing a promotional campaign of international scale (organization of events, production of actions of communication and participation of trade fairs in France and abroad).

With a degree in Business Promotion, and Sustainable Development, Gwendoline has been working in agricultural robotics since 2014, as she managed the communication of a French robot manufacturer. She has always been passionate about innovation to solve environmental and social problems. By supporting the development of autonomous machines, she sincerely believes that robotics is a key to fight against climate change and reduce the drudgery of work.

Since 2016, Gwendoline co-directs FIRA with Maialen Cazenave. Gwendoline develops strong partnerships around the world to bring together an involved community of actors in the agricultural robotics value chain. FIRAs events – the Agricultural Robotics Forum - are a powerful tool that she continues to develop with enthusiasm.

Learn more and register for FIRA USA 2023 at -


North American Ag is devoted to highlighting the people & companies in agriculture who impact our industry and help feed the world. Subscribe at

Want to hear the stories of the ag brands you love and the ag brands you love to hate? Hear them at

Need help with your agriculture based company's marketing plan? Visit

Don't just thank a farmer, pray for one too!


NAA Sidebar Ads (1).png
WIA Summit 24 1080x1080 banner.jpg
Feeding the world in style.png
bottom of page