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Meet the robots that are revolutionizing agriculture at FIRA USA 2023 in Salinas - Sept. 19-21

SALINAS, Calif. (AgPR) | From planting to harvesting, through fertilizing and weeding, robots and autonomous solutions for farming will showcase and demo at FIRA USA 2023, from September 19 to 21 in Salinas (California).

Dozens of robots will display their capabilities to more than 2,000 expected attendees. Growers, robots, drones, manufacturers, dealers, OEMs, journalists, investors will all be meeting to discover the latest innovations answering labor and environmental issues facing farming. In-field demonstrations will take place under real-life conditions on vegetables, vineyards and orchards so growers, rental agencies and dealers can choose the right autonomous machines for your crop production! Register today at: Robots for vegetable production

In-Field Demostrations:

Expo booths:

  • Robotti by Agrointelli

  • UGV by Robotics Plus

  • Vulcan by Farmwise

  • L&Aser by Laudando & Associates

  • Laser weeding in Tomato fields by Escarda Technologies

  • BHF Agrobot by BH Frontier Solutions Inc.

Robots for vineyards

In-Field Demonstrations:

Expo booths:

  • M200 by Muqin Intelligent Technology Co., Ltd.

Robots for orchards In-Field Demostrations: Expo booths:

  • OMC Shockwave X by Bonsai Robotics

  • 2Be by Edete

Robots for field crops and… cotton picking!

Expo booths:

  • Juliet by Swarmfarm

  • UGV by Robotics Plus

  • Robotti by Agrointelli

  • Cotton Picker Robot by AFARA

  • Solinftec

  • RoboSpray by NIQO Robotics

Robots for strawberries Expo booths:

  • Tortuga F and G by Tortuga AgTech

  • Luna by Tric Robotics Here's the agenda for in-field demonstrations:

And there's even a Drone Pavilion...

Monterey Bay DART and Monterey Bay County are joining forces to set up the first drone pavilion at FIRA USA. Under a huge tent, drone companies will present their UAS and drones but will also be present technology suppliers and support services:

  • Aerosystems West

  • Ag-Bee LLC

  • Agxactly

  • Insightup Solutions

  • Building Business Back/Monterey County Business

  • FarmX

Register now for FIRA USA 2023 at:


The GOFAR non-profit organization undertakes to promote and develop the agricultural robotics sector at international level. Like RobAgri, whose objective is to facilitate the technical development of agricultural robots, GOFAR meets the increasing need for visibility and networking of the agricultural robotics sector. About Western Growers

Founded in 1926, Western Growers represents local and regional family farmers growing fresh produce in Arizona, California, Colorado and New Mexico. Our members and their workers provide over half the nation's fresh fruits, vegetables and tree nuts, including nearly half of America's fresh organic produce. Some members also farm throughout the U.S. and in other countries so people have year-round access to nutritious food. For generations, we have provided variety and healthy choices to consumers. About The Vine, UC ANR

The VINE, an initiative of University of California, Agriculture and Natural Resources, is California’s agriculture, food, and biotech innovation network. Our mission is to harness the power of open innovation to help industries and entrepreneurs grow and scale globally while catalyzing technology innovation and commercialization for productive, sustainable, and equitable food systems. We connect entrepreneurs to a vast network of public and private sector resources, build collaborations that accelerate technology solutions to solve industry challenges, and grow regional capacity to support global innovation as an economic opportunity. # # #

Media Contacts: Gwendoline Legrand, GOFAR Co director, Ann Donahue, Western Growers,, 949-302-7600 Hanif Houston, The VINE-UCANR,


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