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March Through NCBA Trade Show in the Crescent City

CENTENNIAL, Colo. (Dec. 5, 2022) – New Orleans has a lot of nicknames, including The Big Easy, Crescent City, NOLA and Paris of the South, but no matter what you call it, the Birthplace of Jazz will host the NCBA Trade Show as part of the 2023 Cattle Industry Convention. More than eight acres of exhibitors, displays and educational experiences will welcome attendees, Feb. 1-3. The NCBA Trade Show offers cattle producers opportunities to network, learn, shop, dine and connect with friends, both old and new. It is a solutions center featuring more than 350 exhibitors that can help producers with animal health products, equipment, irrigation technology, software, trailers and so much more. In addition to finding the right product or service to solve any problem, there are a variety of educational opportunities within the show. New in 2023, Cattle Chats will feature 20-minute beef industry educational sessions, with special spotlight sessions focusing on sustainability. Attendees can also stop in the Learning Lounge to enjoy informal, face-to-face talks in an intimate setting right on the trade show floor. Industry leaders will tackle topics such as ranch succession, effective probiotics, deworming protocols, animal welfare and tax trends. The popular Stockmanship & Stewardship Demonstration Arena returns with stockmanship experts Dr. Ron Gill and Curt Pate providing low-stress cattle handling demonstrations, Beef Quality Assurance educational sessions, industry updates and facility design sessions. Interactive discussions will show how producers can shape consumer perceptions of beef and how the principles presented have significant economic and “quality of life” benefits when applied in a cattle enterprise. The Chutes and Scales Showdown offers a side-by-side comparison of equipment where producers can watch cattle run through chutes then get hands-on experience. This is an opportunity to get up close and personal with some of the top manufacturers in the industry, learn about new technology on both manual and hydraulic chutes and find the right piece of equipment to fit your ranch needs. The trade show experience continues each afternoon with food and fun. Wednesday’s welcome reception will celebrate 125 years of NCBA, Thursday’s Sippin’ in the Big Easy reception will feature Louisiana-inspired whiskey and foods, and Friday’s Pups & Suds Yappy Hour will help attendees wind down with some furry friends. Recognized by Trade Show Executive magazine as one of the top 100 trade shows in the United States, the NCBA Trade Show is the largest of its kind for the cattle industry. A variety of registration options are available including trade show only and single day tickets, which include show access, lunch, receptions and educational activities. For more information and to register and reserve housing, visit


The National Cattlemen's Beef Association (NCBA) has represented America's cattle producers since 1898, preserving the heritage and strength of the industry through education and public policy. As the largest association of cattle producers, NCBA works to create new markets and increase demand for beef. Efforts are made possible through membership contributions. To join, contact NCBA at 1-866-BEEF-USA or

CONTACT: Wendy White,


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