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Grower Alex Harrell uses program of six BRANDT products to grow astounding 206 bu./ac. soybean crop


Alex Harrell (left) accepts congratulations from University of Georgia Extension Agent Doug Collins (right) who oversaw the contest. For a complete list of the products, use rates and timing in Harrell’s program, go to

SPRINGFIELD, Ill. and SMITHVILLE, Georgia (AgPR) Sept. 28, 2023 BRANDT, a leading agriculture retailer and manufacturer of specialty agriculture products, has again contributed to a soybean yield world record. Alex Harrell, a farmer from Smithville, Georgia, achieved a groundbreaking world record soybean yield of 206 bushels per acre with the help of BRANDT’s proprietary nutritional products.

Harrell’s remarkable achievement of 206 bu./ac. surpasses the previous record of 190 set in 2019 by fellow Georgia grower and Total Acre principal Randy Dowdy. Harrell’s journey began with a carefully crafted fertility program developed by BRANDT experts in coordination with Harrell’s crop consultant. Each product, timing and rate was selected to address specific issues to help the crop reach its full potential. Starting at planting with BRANDT SeedZone® Zn for a robust soil and seed foundation, Harrell continued with a strategic regimen, including BRANDT Smart Trio®, BRANDT Smart B-Mo, BRANDT Smart Quatro® Plus, BRANDT Smart K B and BRANDT Southeast Crop Mix for in-season foliar applications. For a complete list of the products, use rates and timing in Harrell’s program, go to “BRANDT products are the best I’ve ever used, as far as compatibility with other products and for efficient, effective micronutrient delivery,” Harrell remarked. “I’ve pulled tissue samples on every field, every 7 days, and all my nutrient levels stayed within the desired range.” At the core of Harrell’s success was BRANDT’s groundbreaking foliar nutrient line, BRANDT® Smart System®. This innovative product technology helps deliver the optimum micronutrients while seamlessly integrating with crop protectant applications. The Smart System technology enables effortless tank mixing and mitigates plant stress from crop protectants. “I love helping growers set new world records: These accomplishments validate the work our team does every day,” said Brian Haschemeyer, VP BRANDT Discovery & Innovation. “But I’m even more pleased to help growers get a solid return of investment from our products.” BRANDT, no stranger to record-breaking achievements, previously contributed to the soybean yield word record held by Randy Dowdy and the corn yield world record held by David Hula. “Welcome to the elite club of world record holders, Alex,” said Rick Brandt, President and CEO of BRANDT. “I’m so proud that our technologies continue to rewrite the record books and help growers push the boundaries of production agriculture.” About BRANDT A leading agricultural company, BRANDT serves growers around the globe. Founded in 1953 by Glen Brandt and his sister Evelyn Brandt Thomas to help Illinois farmers adopt new and profitable technologies, the company has experienced aggressive growth under the leadership of President and CEO Rick Brandt. For more information, visit BRANDT on the web at

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Media Contact: Karl Barnhart,, +1.917.826.3145


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