top of page


Denver, CO | Cookbook author and social media influencer, Shereen Pavlides, will host a live cook along from the National Cattlemen’s Beef Association Culinary Center, funded by the Beef Checkoff, on Tuesday, July 11 at 4:00 pm mountain time. Pavlides will showcase beef on her popular Cooking with Shereen Instagram page. She is known for her cooking style and social media teaching method which have earned her a following of more than six million across her Instagram, TikTok and Facebook pages.

Shereen’s followers, as well as fans of the Beef. It’s What’s For Dinner. social media accounts, will be invited to visit prior to the cook along where they will find a grocery list and all of the details for the event. During the event Shereen will teach her social media audience how to make one of her favorite summer recipes – Jamaican Jerk Skirt Steak with Coconut Rice.

The National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, and manager of the iconic Beef. It’s What’s For Dinner. brand is excited to partner with such a well-known influencer. “Partnering with an influencer like Shereen allows us to tap into a new audience,” said Clark Price, Federation Division Chair for NCBA. “Not only will we be able to re-introduce the brand to thousands of consumers, this is an opportunity to showcase beef’s versatility and encourage and inspire consumers to prepare new beef recipes from the comfort of their very own kitchen.”

To join the cook along make sure to follow Beef. It’s What’s For Dinner. on Facebook and Instagram and Cooking With Shereen. And visit for event details and the grocery list.

About the Beef Checkoff The Beef Checkoff was established as part of the 1985 Farm Bill. The Checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval. About NCBA, a Contractor to the Beef Checkoff The National Cattlemen’s Beef Association (NCBA) is a contractor to the Beef Checkoff Program. The Beef Checkoff is administered by the Cattlemen’s Beef Board, with oversight provided by the U.S. Department of Agriculture.


NAA Sidebar Ads (1).png
WIA Summit 24 1080x1080 banner.jpg
Feeding the world in style.png
bottom of page