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Tech Connecting Growers with Buyers

In this week's North American Ag Spotlight Chrissy Wozniak talks to Keely Wachs, Senior Vice President of Marketing at ProducePay, about their tech platform that matches growers with buyers. Keely outlines how they help with cashflow when its needed most.

Keely is passionate about leading global teams to develop and execute creative and strategic marketing, communications sustainability and social impact efforts for ProducePay.

Founded by Pablo Borquez Schwarzbeck, a fourth-generation farmer, ProducePay is transforming the fragmented produce industry into a more connected and sustainable movement. ProducePay gives farmers unprecedented access to the market, financial solutions, and trade protection they need. Buyers and consumers receive fresher produce more efficiently, knowing it is grown and delivered in responsible ways. This simplified and empowering approach is helping to eliminate over 50% of economic and food waste, while creating value for everyone involved.

Learn more about ProducePay at


This episode is sponsored by Fastline - A LEADER IN FARM EQUIPMENT FOR SALE

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