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Putting Ag Tech into the Hands of Every Farmer, Advisor & Ag Retailer

This week Chrissy Wozniak speaks with Steven Valencsin of GROWERS about their goal of putting ag tech into the hands of every farmer, advisor & ag retailer.

As the founder and CEO of GROWERS, Steven Valencsin used his personal experiences to build technology that makes it easier to do business with farmers. He has personally farmed in three states, ran his own custom application and retail chemical business, founded the first privately owned soil lab in North Carolina, and consulted with farmers across ten states - helping them use data and new technology to make better decisions. Valencsin founded GROWERS over a decade ago because he saw an opportunity to push technology forward in the ag industry. Steven is devoted to changing ag through the adoption and advancement of technology. Since it’s founding, GROWERS has grown to over 45 employees who all share the same passion and respect for agriculture. Today, that passion is focused on championing the ag retailer’s role in the increasingly competitive marketplace.

GROWERS believes the future of ag retail is in the people of ag retail and the small-to-medium-sized businesses are the heart of the industry. GROWERS provides business support to ag retailers through a variety of technologies and services. On the tech side, they have developed a sales enhancement platform, GROWERS Rally, and offer financing through GROWERS Rally add-on GROWERS Flex (2022 pilot). In addition, they offer GROWERS Guide precision ag data analysis and GROWERS Connect marketing support to clients who need more manpower and expertise in those areas. Learn more about GROWERS at


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